Only 5 super product-powers you need to be a ‘Super-Product Manager’
Lots of people want to be product managers these days. No wonder — this is challenging work which currently brings in the highest average salary offers of any tech job. But more interest means more competition. Product managers seeking new job opportunities must fight to stand out. Easier said than done?
The ‘Super PM’ focus on results — value you delivered to customers, the company, and your team.
In general customer success team members are all product management experts. They all spent many years working as product managers. Together they have led hundreds of products, totaling billions of dollars in revenue.
From my research & experience i could put forward what i know for what it takes to be successful in this demanding role. So, I gathered the team’s recommendations — designed to help product managers at all career stages to build skills that really matter. Of course, the demands for an entry-level position and those for a more senior product leader will be different. But we have seen what works in both cases.
You want to build your product skills and experience in a way that instantly shows what you have accomplished.
If you have limited product management experience, you will want to work & gain your skills in areas of responsibility and value creation — without overstating or exaggerating. For senior product leaders, the trick is limiting your focus so you do not overwhelm recruiters with all the details of your experience bringing products to market.
It is worth noting that this is not a template — not everybody will have same super product powers, all of the skills and experience we list out below. And even if you do, you should be judicious about what is most relevant to you and your strengths as per your product industry.
Here are five core product powers that make one super product manager :
Product managers are instrumental in defining the direction of the product and evangelizing their company’s reasons for making it. If you were not solely responsible for this work, then include experience that shows how you supported other senior team members in setting goals and planning strategy. More seasoned product managers will want to highlight how they go beyond maintaining the status quo, from overcoming product challenges to responsibilities outside their everyday purview.
- Analyzed market trends and modeled potentials
- Executed actions that directly aligned to organization’s strategy
- Identified and tracked metrics that supported overall objectives
- Collaborated with marketing on product positioning/go-to-market launches
- Delivered products with demonstrable business impact
Product managers are responsible for creating and updating the product roadmap, as well as coordinating tasks and timetables related to the plan. If you are newer to product management, you will want to focus on your role in executing on product plans and supporting senior leaders. If you have logged a few more years, you should detail how you prioritized what was built and championed it across the organization.
- Established key roadmap themes
- Determined which features to add to the roadmap
- Produced clear, thorough feature specifications
- Built and shared roadmap presentations
- Clearly communicated status for roadmap items
Whether your development team practices agile, waterfall, or another methodology, how you manage releases defines your product journey and turns your strategy into actual work. Describe how you led the cross-functional team, the cadence of your releases, and how you kept senior leadership updated. Also share how you adjusted the plan in light of new information and feedback and communicated changes to key stakeholders.
- Led product team meetings
- Managed backlogs and prioritized technical work
- Wrote user stories and defined requirements for design and engineering teams
- Collaborated with design and engineering teams
- Drafted release notes for product launches
- Measured adoption, usage data, and business impact of launches
- Monitored and optimized release cycle processes
Product managers take ideas — your own, plus those from customers, executives, and peers — and determine which ones will push the product forward. If possible, newer product managers should list out their involvement in prioritization. Veteran product leaders will want to highlight how they reviewed those ideas and the tangible output of their decisions.
- Worked with internal teams and stakeholders to generate ideas
- Identified ideas that aligned with strategy
- Explained why certain ideas were prioritized and others were not
- Created repository for submitting product feedback and requests
- Percentage of shipped features related to ideas
Product managers represent the voice of the customer for internal teams. This means you must understand what problems customers need to solve, what they like and dislike about your product, as well as how they currently use it (and want to use it in the future). New and experienced product managers alike should showcase their completed customer research, including how often they spoke with users directly.
- Developed and reported on customer analysis
- Proactively captured customer feedback
- Conducted user interviews
- Delivered product demos for new features
- Increased new customer trials/add-on revenue
Some final things to consider when writing your super product powers on your product manager resume:
- Keep it short — most hiring managers and recruiters will not read beyond the first page
- Be specific — list the applications you have used to manage your work
- Write clearly — use common terminology, rather than your company’s lingo
- Tell the truth — present real numbers and do not inflate what was accomplished
Your product management super powers should showcase in time that you are super pm to take organization into the product growth, contributing right away to profits & revenue that keeps it thriving & alive.
Product managers must possess a wide range of abilities and experience. Obviously, you should have diverse skills and experience that you actually need as per Technical or Industrial, consumer or enterprise product industry.
If you see anything above that you fall short on, now is the time to start developing those 5 super product areas.
That is how you will become a super product manager who is in exceptionally high demand.
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